Absolutely Public Relations celebrated its 15th year in business in 2014 and achieved key media placement results for clients in both the traditional and social media spaces. This yearend review is shared by Absolutely PR Principal/Founder Maggie Chamberlin Holben, APR, who says, "Absolutely PR assisted Colorado BioScience Association, Galichia Hospital Group/Kentuckiana Medical Center, Fitzsimons Redevelopment Authority, Boettcher Foundation, Colorado BioScience Institute, Colorado Institute for Drug, Device and Diagnostic Development and Cat Care Society in 2014.” Holben has been providing pro bono PR and marketing communications counsel, plus board service, to Cat Care Society since 2011.
2014 Campaign Coverage and Placement Overview:
JANUARY – Business Xpansion Journal: 'Bioscience’s Bright Spots' - Colorado BioScience Association - http://absolutelypr.blogspot.com/2014/01/business-xpansion-journal-biosciences.html and http://bxjmag.com/biosciences-bright-spots/
FEBRUARY – Xconomy: 'Colorado Legislators Aim to Reward Angel Investors with Tax Credit' – Colorado BioScience Association -http://absolutelypr.blogspot.com/2014/02/xconomy-colorado-legislators-aim-to.html and http://www.xconomy.com/boulder-denver/2014/02/04/colorado-legislators-aim-to-reward-angel-investors-with-tax-credit
MARCH – Wichita Business Journal: 'Galichia-managed Indiana medical center earns patient safety award'/Kentuckiana Medical Center ranked #1 Hospital in Louisville Area for Patient Safety by Consumer Reports – Galichia Hospital Group - http://www.bizjournals.com/wichita/blog/2014/03/galichia-managed-indiana-medical-center-earns.html andhttp://absolutelypr.blogspot.com/2014/03/kentuckiana-medical-center-ranked-1_31.html
APRIL – Healthcare Financial News: 'When finances fall apart: Bankruptcy may lead to salvation' – Galichia Hospital Group/Kentuckiana Medical Center -http://www.healthcarefinancenews.com/news/when-finances-fall-apart and http://absolutelypr.blogspot.com/2014/04/hfn-when-finances-fall-apart-bankruptcy.html
MAY – Denver Business Journal: 'Developer Shaw to advise Fitzsimons authority on real estate' – Fitzsimons Redevelopment Authority -http://www.bizjournals.com/denver/news/2014/05/28/developer-shaw-to-advise-fitzsimons-authority-on.html and http://absolutelypr.blogspot.com/2014/05/well-known-denver-real-estate-developer.html
JUNE – Denver Business Journal Op-Ed: 'Welcome to the United States Patent and Trademark Office' – Colorado BioScience Association -http://www.bizjournals.com/denver/print-edition/2014/06/20/letter-to-the-editor-welcome-to-the-united-states.html and http://coloradobio.blogspot.com/2014/06/dbj-op-ed-welcome-to-united-states.html + Boettcher Foundation Announces 2014 Boettcher Investigators; Celebrating Fifth Class of Colorado's Webb-Waring Biomedical Research Program – Boettcher Foundation and Colorado BioScience Association - http://www.businesswire.com/news/home/20140603005054/en/Colorado-BioScience-Association-Praises-Boettcher-Foundation-Embarks#.VKMVHSvF98H
JULY – Denver Business Journal: 'Amgen [Foundation] supports STEM effort' – Colorado BioScience Institute - http://coloradobio.blogspot.com/2014/08/dbj-amgen-foundation-supports-stem.html and http://www.bizjournals.com/denver/print-edition/2014/08/08/auction-golf-event-help-raise-funds-for-kids-in.html?page=all
AUGUST - Denver Post: "Tails of the Painted Cats comes together purr-fectly for Cat Care Society" – Cat Care Society - http://blogs.denverpost.com/style/2014/08/06/tails-painted-cats-comes-together-purr-fectly-cat-care-society/32692/ and http://absolutelypr.blogspot.com/2014/08/denver-post-tails-of-painted-cats-comes.html
SEPTEMBER – Denver Post Business: 'Colorado biotech firms trying to innovate efficiently' – Colorado BioScience Association -http://www.denverpost.com/Business/ci_26510215/Colorado-biotech-firms-trying-to-innovate-efficiently + Denver Business Journal : 'FDA could be source of innovation, Hamburg says' – Colorado BioScience Association - http://www.bizjournals.com/denver/blog/boosters_bits/2014/09/fda-could-be-source-of-innovation-hamburg-says.html?page=all
OCTOBER – Denver Post: 'Denver-based Sapphire Technology gets funding for gemstone-tipped dental instruments' – Colorado Institute for Drug, Device and Diagnostic Development - http://www.denverpost.com/business/ci_26681598/denver-based-sapphire-technology-gets-funding-gemstone-tipped + DrBiscupid.com general dentistry website news feed - http://www.drbicuspid.com/index.aspx?sec=ser&sub=def&pag=dis&ItemID=316548
NOVEMBER – Denver Business Journal TechFlash: 'Colorado bioscience organization searches for new leadership' – Colorado Institute for Drug, Device and Diagnostic Development - http://www.bizjournals.com/denver/blog/boosters_bits/2014/11/colorado-bioscience-organization-searches-for-new.html andhttp://absolutelypr.blogspot.com/2014/11/well-known-life-science-executive-kevin.html
DECEMBER – InnovatioNews: '2014 was a successful year for major bioscience financings, acquisitions and expansions' – Colorado BioScience Association -http://innovationews.com/science/bioscience/cbsa-2014-was-successful-year-for-major-bioscience-financings-acquistions-and-expansions andhttp://absolutelypr.blogspot.com/2014/12/2014-colorados-major-bioscience.html + BioSpace: Colorado BioScience Association Names Primavera Group To Succeed Absolutely PR As Media Relations & Strategic PR Consulting Firm - http://www.biospace.com/News/colorado-bioscience-association-names-primavera/359355 and http://absolutelypr.blogspot.com/2014/12/colorado-bioscience-association-names.html
Concluding the year, Absolutely PR assisted Colorado BioScience Association in announcing that Colorado-based Primavera Group will assume the media relations and strategic public relations contract for the Colorado BioScience Association (CBSA) beginning January 5, 2015.
CBSA President and CEO April Giles said: "We’re thrilled to welcome Sarah Eder and her associates at the Primavera Group to our CBSA team. They will be taking over from Absolutely PR’s Owner/Principal Maggie Holben who is retiring as CBSA's PR Consultant after more than ten years of service to the organization as a board member, contract PR resource and volunteer.”
Holben served two three-year terms on the CBSA Board of Directors and retires as an ex officio member of the board. In 2006, Absolutely PR was named CBSA Partner of the Year during the annual Awards Dinner (http://www.prweb.com/releases/2006/09/prweb431691.htm). Absolutely PR will continue as a member company of the CBSA in 2015, and Holben will continue to serve on the CBSA Communications Committee, providing for a smooth transition to the Primavera Group.
“I’ve worked with Sarah over the years and I’m simply thrilled to be able to pass CBSA’s PR baton to her and her team. I’m confident Sarah’s business and PR acumen is exactly what CBSA needs to take our organization to the next level in its awareness growth curve. While I’m retiring as CBSA’s PR consultant, I’m only semi-retiring from the PR business. I’ll continue to keep my Absolutely PR consulting firm open in the future, but will be taking on projects of a lesser scope than the CBSA contract to allow for more travel and time with my family,” Holben concluded.
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