Tuesday, April 4, 2017

Adweek: "5 Reasons Brands Could Be the Next Victims of Fake News"

Quoting from the April 2 Adweek posting by David Berkowitz:

"The specter of fake news debatably made an impact on the past presidential election, forced Google to take new steps to mitigate the problem and spurred Facebook to make changes to its Trending section. Now brands are starting to feel the effects."
 
Link to the full posting.

Tuesday, January 17, 2017

PRWEEK: Branded Content Explained; Perspectives From Creative, Media, PR and Production Sources

Quoting from today's PRWEEK posting on branded content:

"As branded content occupies a larger portion of marketing output, agencies and production companies are scrambling to claim the space."

Teressa Iezzi,Director of PR and Publishing Wieden + Kennedy New York, kicks off the round robin discussion.
 
Link to the posting.