Thursday, September 29, 2016
PR Week: "Doritos is tying a branded promotion to a presidential election for the first time this year"
"Doritos has formed a partnership with Rock the Vote to increase voter registration among eligible young voters and to show the U.S. that 'the boldest choice is to make a choice.'
This marks the first time the brand is tying a promotion to a presidential election."
Link to the full article.