Tuesday, June 7, 2016
"Crisis isn't a matter of if but of when, and when crisis strikes your company or organization, being a competent spokesperson is a critical component in effective crisis management."
For the full article, link to businessjournals.com now.
Wednesday, June 1, 2016
Content Marketing Institute: "3 Earned Media Strategies to Incorporate Into Your Content Marketing Plan"
"If you are just hoping that people will publish or share your great content, well, that’s like stepping up to the plate without a bat. Generating earned media today must be the clean-up hitter in your content marketing strategy lineup."
Link to the Institute website to read the full article.