Colorado BioScience Association Names Primavera Group to Succeed Absolutely PR as Media Relations & Strategic Public Relations Consulting Firm

The Primavera Group will assume the media relations and strategic public relations contract for the Colorado BioScience Association (CBSA) beginning January 5, 2015. The announcement is made by CBSA President and CEO April Giles, who says, "We’re thrilled to welcome Sarah and her associates at the Primavera Group to our CBSA team. They will be taking over from Absolutely PR’s Owner/Principal Maggie Holben who is retiring as CBSA's PR Consultant after more than ten years of service to the organization as a board member, contract PR resource and volunteer. In 2006, Absolutely PR was named CBSA Partner of the Year during the annual Awards Dinner. While we will miss Maggie, we are excited for all that will unfold under Sarah and her team’s direction going forward.”

Primavera Group is a Colorado-based brand development and integrated strategic marketing communications company that serves clients in technology, communications, business consulting and other growth industries. The team develops high-impact strategies, innovative solutions and persuasive content to communicate clients’ stories and compel audiences to action. Their client list spans established Fortune 50 companies to promising start ups.

“Our clients turn to us for crisp thinking, quick execution and our senior-level expertise. We believe the proof is in our performance, and we are proud of our 100% repeat engagement track record. We’re the firm that our clients count on time and again to generate results. In turn, our Primavera team looks forward to representing Colorado’s thriving Bioscience Industry,” Eder said.

In the bioscience space, Primavera has worked with CBSA member company, Sharklet Technologies, for the past seven years, achieving key media placements internationally, nationally and locally for the Colorado-based medical technology company. Most notably Primavera has placed Sharklet on a PBS Nova segment, CBS News Sunday Morning, The Wall Street Journal, Fast Company, Wired, Discover Magazine, Inc Magazine, Popular Science, FierceBiotech, European Medical Device Manufacturer, the Discovery Channel and, the Jeopardy game show where Sharklet was included as a featured answer. For more information, visit http://sharklet.com/about-us/in-the-news and www.theprimaveragroup.com.

“I’ve worked with Sarah over the years and I’m simply thrilled to be able to pass CBSA’s PR baton to her and her team. I’m confident Sarah’s business and PR acumen is exactly what CBSA needs to take our organization to the next level in its awareness growth curve. While I’m retiring as CBSA’s PR consultant, I’m only semi-retiring from the PR business. I’ll continue to keep my Absolutely PR consulting firm open in the future, but will be taking on projects of a lesser scope than the CBSA contract to allow for more travel and time with my family,” Holben explains. For more information, visit: http://www.absolutelypr.com.

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