Great Read: Entrepreneur Repost Details Five Steps For Achieving a Winning Social Strategy

Quoting from the May 1 posting by Steve Lazuka that originally appeared in PRNewswire's Small Business PR Toolkit:

"Every action you take on social media should add something to your marketing strategy as a whole. For this reason, you need an in-depth social media strategy to guide you through making the most of each channel."
 
Link to review Steve Lazuka's five point plan to a better social media strategy.