Social Media Examiner: "How to Create a Social Media Content Calendar for a Year"

Quoting yesterday's post by Leonard Kim:

"The first step in creating a content calendar is to set everything up in a spreadsheet. You can do this with Excel or Google Sheets. On the top line of the sheet, fill in the days of the week..."
 
Link to the full posting.

Social Savvy from Digiday: "How Tiffany found its Twitter voice"

Quoting Digiday's Jan. 7th posting:

"According to a December Engagement Labs ranking, Tiffany’s Twitter game has made it the top luxury brand on the platform. The study, which used Engagement Labs’ eValue social metrics system to compare competitors, found that Tiffany’s Twitter sees high engagement from followers, and the account is the most responsive, replying to customers’ questions and complaints. The ranking also cited Tiffany’s #WillYou hashtag, used in reference to its engagement rings, as representative of the brand’s most engaging tweets."
 
Link to Digiday.com

Great Read: Entrepreneur Repost Details Five Steps For Achieving a Winning Social Strategy

Quoting from the May 1 posting by Steve Lazuka that originally appeared in PRNewswire's Small Business PR Toolkit:

"Every action you take on social media should add something to your marketing strategy as a whole. For this reason, you need an in-depth social media strategy to guide you through making the most of each channel."
 
Link to review Steve Lazuka's five point plan to a better social media strategy.