Sunday, May 10, 2015
PR TACTICS: "Move Over Millennials, Here Comes Generation Z"
Quoting from the introduction:
"Roughly defined as those born since 1996, Gen Z is the group of under-20-year-olds, the first generation born into a digital world. The next generation of trendsetters — representing more than 25 percent of the U.S. population (larger than the boomers or millennials, according to the U.S. Census Bureau) — is already beginning to put its stamp on the world."
Link to the Full PR Tactics article.