PR TACTICS: "Move Over Millennials, Here Comes Generation Z"

For those keeping up on our demographic subgroups, here's an excellent overview about the "under 20-year-olds," called Generation Z (the new realists) by Stephen Dupont, APR.

Quoting from the introduction:

"Roughly defined as those born since 1996, Gen Z is the group of under-20-year-olds, the first generation born into a digital world. The next generation of trendsetters — representing more than 25 percent of the U.S. population (larger than the boomers or millennials, according to the U.S. Census Bureau) — is already beginning to put its stamp on the world."
 
Link to the Full PR Tactics article.

Great Read: Entrepreneur Repost Details Five Steps For Achieving a Winning Social Strategy

Quoting from the May 1 posting by Steve Lazuka that originally appeared in PRNewswire's Small Business PR Toolkit:

"Every action you take on social media should add something to your marketing strategy as a whole. For this reason, you need an in-depth social media strategy to guide you through making the most of each channel."
 
Link to review Steve Lazuka's five point plan to a better social media strategy.