Good Read From PRNews: "The 4 C’s of an Insightful PR Dashboard"

Quoting Mark Renfree in the PRNews online posting from February 1:

"But the PR dashboard should not be thought of as just another reporting document to be shuffled out during meetings. Instead, this valuable tool should be used as a crucial learning device that senior leaders want to see early and often so it can be used to inform business decisions."

Link to read the article at PRNewsonline.com

Observer: '5 Big Changes Coming to Social Media in 2016'

Quoting the January 20th Observer.com opinion piece by Ryan Holmes:

"Expect to see new technologies fundamentally change how we interact with social media, opening up new options like shopping and enabling us to share ever-more vivid, real-time experiences. But new functionality and the widening universe of social options also threaten to leave some users in the dust."
 
Link to Observer.com read the full article.

Social Savvy from Digiday: "How Tiffany found its Twitter voice"

Quoting Digiday's Jan. 7th posting:

"According to a December Engagement Labs ranking, Tiffany’s Twitter game has made it the top luxury brand on the platform. The study, which used Engagement Labs’ eValue social metrics system to compare competitors, found that Tiffany’s Twitter sees high engagement from followers, and the account is the most responsive, replying to customers’ questions and complaints. The ranking also cited Tiffany’s #WillYou hashtag, used in reference to its engagement rings, as representative of the brand’s most engaging tweets."
 
Link to Digiday.com

Pew Research Features Denver Data: "Around half of newspaper readers rely only on print edition"

Quoting the January 6th overview, which includes Denver statistics:

"Data from Pew Research Center and other sources show that around half of newspaper readers consume newspapers only in their printed form. In our study of the local news environments in three markedly different U.S. metropolitan areas, nearly or about half of readers of the local daily paper in Denver (46%), Macon, Ga. (48%), and Sioux City, Iowa (53%) did not access the paper online."

Further, the data shows that print readers are "news enthusiasts," and are also more likely to watch television news broadcasts.

Link to PewResearch.org

Denver PR Is Making Headlines Nationally

Quoting the MDEDC's recent posting:

"Metro Denver's robust economy and expanding infrastructure are making headlines nationally. Check out what the media has to say about our region."

Link to read items from these national news outlets:

AreaDevelopment 
Hartford Courant 
Wall Street Journal 
The Atlanta Journal-Constitution 
MSNBC 
The Huffington Post 
The New York Times 
NH Business Review 
BloombergBusiness 
Governing 
Skift Travel 
NationalJournal 
USA Today 
Bloomberg 
AP 
The Street Toronto Star

Good work MDEDC and team (and our great city and state)!

PR TACTICS: "Move Over Millennials, Here Comes Generation Z"

For those keeping up on our demographic subgroups, here's an excellent overview about the "under 20-year-olds," called Generation Z (the new realists) by Stephen Dupont, APR.

Quoting from the introduction:

"Roughly defined as those born since 1996, Gen Z is the group of under-20-year-olds, the first generation born into a digital world. The next generation of trendsetters — representing more than 25 percent of the U.S. population (larger than the boomers or millennials, according to the U.S. Census Bureau) — is already beginning to put its stamp on the world."
 
Link to the Full PR Tactics article.

Great Read: Entrepreneur Repost Details Five Steps For Achieving a Winning Social Strategy

Quoting from the May 1 posting by Steve Lazuka that originally appeared in PRNewswire's Small Business PR Toolkit:

"Every action you take on social media should add something to your marketing strategy as a whole. For this reason, you need an in-depth social media strategy to guide you through making the most of each channel."
 
Link to review Steve Lazuka's five point plan to a better social media strategy.