Thursday, March 31, 2016
Media Relations Case Study: Community Build Day/Denver
What: Repair and fix-up of the home of a disabled resident in Metro Denver occurs 8:30 a.m. to 5 p.m. by volunteers from Countrywide Home Loans (a national co-sponsor of Community Build Day); Congressman Bob Beauprez will be on site at 10 a.m. to celebrate Community Build Day’s 5th anniversary year and thank local volunteers. Since inception, the national CBD effort has brought 6,300 volunteers in 61 cities together to help more than 275 families. On the August 5 Community Build Day, there will be 64 builds going on in 45 states concurrently.
When: Saturday, August 5, 8 a.m. to 5 p.m.
Where: 520 South Clarkson Denver, Colorado 80209
Schedule: Two house captains arrive at 7:30 am, volunteers at 8am, lunch at 12 noon and day to end around 5pm (media coverage best before 3 p.m.)
Volunteer Appreciation: 10 a.m. Congressman Bob Beauprez Family/Project Profile: The homeowner is disabled and lives alone. He is unable to lift, bend, or twist due to a back injury from his work as a machinist. The scope of work includes: weatherizing windows, tile replacement in bath, replacement of rear entry door, painting, installation of smoke detectors, and repairs to 2 exterior porch pillars.
Number of Volunteers: 30, supplied by Countrywide Home Loans, Metro Denver team
Media Response: We had media coverage from La Voz Nueva, Denver Post YourHub (Denver section), Denver Business Journal Good Works, 850 KOA (phone interview with the volunteer captain) and KCNC CBS4 6 pm news. Photos by Steve Groer.
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