Sunday, May 10, 2015
Quoting from the introduction:
"Roughly defined as those born since 1996, Gen Z is the group of under-20-year-olds, the first generation born into a digital world. The next generation of trendsetters — representing more than 25 percent of the U.S. population (larger than the boomers or millennials, according to the U.S. Census Bureau) — is already beginning to put its stamp on the world."
Link to the Full PR Tactics article.
Monday, May 4, 2015
"Every action you take on social media should add something to your marketing strategy as a whole. For this reason, you need an in-depth social media strategy to guide you through making the most of each channel."
Link to review Steve Lazuka's five point plan to a better social media strategy.