Fast Company: "How To Launch A Killer Email Newsletter"

Quoting from Fast Company's Cayleigh Parrish's posting yesterday:

"Don’t launch your email newsletter blindly–get a head start and learn from my successes, failures, and many experiments over the years...

...Today, newsletters are flooding inboxes. The question isn’t whether or not you should start an email newsletter; it’s how can you create a newsletter people will actually want to open?"

Link to the full posting

Poynter: "Print advertising woes are getting worse"

Quoting, in part, from Poynter's October 21 posting by Rick Edmonds:

"The first half of 2016 was financially bleak for newspaper organizations; the second may be even worse...

...The shift of a share of print budgets to various digital marketing formats continues year to year with new opportunities in video and podcasts emerging in 2016. Some stalwart print advertisers — retail stores and financial institutions — are facing digital disruption in their own industries and squeezing ad budgets...

...Pharmaceutical advertising, still heavy on TV and present in magazines, seems to have disappeared entirely from newspapers. And the political ad wave that boosts local broadcasters again has largely passed newspapers by."

Link to the full posting.

Denverite: Denver's "Globeville and Swansea schools lose funding to gentrification. A city grant tries to make up the difference."

Quoting from yesterday's Denverite Chalkbeat by Melanie Asmar:

"Two elementary schools in working-class north Denver neighborhoods that are feeling the sting of gentrification will share a $120,000 grant to fund a staff member at each school to address some of the challenges facing the changing communities...Garden Place Academy, an elementary school in the adjacent Globeville neighborhood, will use its $60,000 to hire a new family liaison to encourage parents to become involved at the school."

Link to the full article.

Note: My family, including a pair of great-great grandparents made roots in Globeville after immigrating here from the Volga River area of Russia at the turn of the century (1900). The last family to make their home in Globeville died in 1994. I believe her immediate heirs sold the small home, built in 1896, on North Sherman Street for $20,000 or so, back then. The last sale recorded appears to be for $40,000 in November 2006. But...enter Denver's real estate/gentrification boom of late and current estimates ballooned to these estimated levels for the property: Redfin, $149,942; Re/Max, $172,000; Zillow, $187,447; and Trulia, $216,000. Hence, the public school gentrification crisis explained in this article.

Content Marketing Institute: "3 Earned Media Strategies to Incorporate Into Your Content Marketing Plan"

Quoting from yesterday's posting by Brian Kolb for the Content Marketing Institute:

"If you are just hoping that people will publish or share your great content, well, that’s like stepping up to the plate without a bat. Generating earned media today must be the clean-up hitter in your content marketing strategy lineup."

Link to the Institute website to read the full article.

LA Times: "YouTube now bigger than TV among advertisers' target audience"

Quoting writer Stephen Battaglio's May 5th posting:

"YouTube CEO Susan Wojcicki kept it simple Thursday in the digital video company’s annual pitch to advertisers.

'I’m happy to announce that on mobile alone YouTube now reaches more 18- to 49-year-olds than any network -- broadcast or cable,” she told a crowd of 2,700 gathered at the Javits Center in Manhattan. "In fact, we reach more 18- to 49-year-olds [in the U.S.] during prime time than the top 10 TV shows combined.'"

Link to the full article on LATimes.com

Fast Company: "Three Ways Google Predicts Your Smartphone Will Change The Future Of Work'

Quoting from yesterday's posting on Fast Company by Google's Rich Rao:

"When people imagine machine learning, they tend to think about talking cars or humanoid robots—the stuff of sci-fi fantasy, or else dystopian fiction. But machine learning is neither, and it's already changing what computers can do. In the near future anyway, it's going to transform the way we work—starting with that smartphone in your pocket."

Link to read the full posting (Five Minute Read/The Future of Work)