Fast Company: "Tips On Getting The Coveted Moms of Instagram To Love You, From A Brand That Did It"

Quoting from the May 5th Fast Company posting by Elizabeth Segran:

"Instagram recently conducted research that found that 93% of mothers in the U.S. use Instagram at least once a week, and 68% use it daily, checking it up to six times throughout the day. And given that one in four women over the age of 18 in the United States is a mom, that is a very large demographic. Women also tend to control the purse strings at home. Researchers predict that two-thirds of all consumer spending over the next decade will be driven by women."
 
Link to the full 6 Minute Read/Technology posting at FastCompany.com