Friday, April 30, 2010

Denver Business Journal: "PR pros can help executives enter networking circles"

PRSA Colorado President Elisabeth Monaghan contributed another bylined article to the Denver Business Journal today: "PR pros can help executives enter networking circles." In the article, Elisabeth kindly quoted me (Maggie Holben, author of this news feed blog):

"While some executives say they lack the time to network, Maggie Holben, owner of Absolutely Public Relations in Lakewood, says they still can establish professional contacts and enhance their company’s community exposure.

'Good networkers are active in community organizations,' she said. 'They aggressively pursue and serve on committees and hold board positions, including officer stints — even if those organizations center on their children’s school or extracurricular activities. If an executive doesn’t have the time to volunteer, he can readily share his company’s management and accounting talents, and he views this as an opportunity, not a chore.'

Holben also recommends that executives encourage others in their organizations to volunteer their time and talents, sit on nonprofit boards or join professional organizations.

'It is much easier for a public relations professional to nominate an executive for an award or promote a company when the organization invites and is recognized for creating a culture of community involvement,' she said."

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