Absolutely Public Relations completed ten years of consulting the Colorado BioScience Association (CBSA) last month, retiring from the contractual commitment. The announcement is made by Absolutely PR Principal/Founder Maggie Chamberlin Holben, APR, who says, “I proactively ended this long, productive and valuable client relationship after a decade in order to redefine how I deliver PR consulting services to clients going forward. Absolutely PR, founded in April 1999, remains open, and I will be taking on projects of a lesser scope than in the past to allow more personal time for travel and relaxation with my family.” Absolutely PR also remains a CBSA member company.
Since April 2005 when CBSA began its proactive media relations program with Absolutely PR's assistance, there have been 1,588 recorded print editorial media placements featuring Colorado Bioscience Association, which is the equivalent of $1,037,078.72 if the same of space was purchased as advertising. This exposure totals 61,588,714 in circulation and is in addition to those same articles also appearing in online versions of the various publications. Online exposure (reported starting in 2009, totals 1,128,221,316). Geographic readership focus of the placement outlets (international, national/trade and regional/local) to date breaks out accordingly: 2% have been international; 47% national/trade; and 51% regional/local since we began monitoring.
Here is a sampling of placement highlights from the past decade of CBSA’s PR program lead by Absolutely PR:
2014
2013
2012
2011
2010
2009
2008
2007
2006
2005
2008-2014
Absolutely PR also initiated and maintained CBSA’s social media channels. These channels included:
Additional Backgrounding
In 2006, Absolutely PR was named CBSA Partner of the Year during the annual Awards Dinner. During the presentation Emcee Rob Reuteman, business editor of the now shuttered Rocky Mountain News, shared these comments on behalf of CBSA: “Holben, founder of Absolutely Public Relations, has worked tirelessly to promote the Colorado bioscience industry message to local and national media. Holben works her public relations magic to promote coverage of Colorado events and industry news. Moreover, she chairs the CBSA Communications Committee, serves on the CBSA Board of Directors, and helps to organize incoming press delegations. She coordinates the industry’s media initiatives with CBSA partners, such as the Metro Denver Economic Development Corporation. As a media consultant, Holben represents several of Colorado’s leading bioscience companies. Due to Holben’s professionalism and effort, Colorado’s bioscience industry isn’t such a secret anymore.”
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